LEGO Group to invest up to US$ 400 million for sustainability and social responsibility initiatives
The LEGO Group announces plans to invest up to US$ 400 million over three years to accelerate sustainability and social responsibility initiatives. The investment will cover both long-term investments and ongoing costs. As a next step, the company will begin to phase out single-use plastic bags used in LEGO boxes to package the loose bricks. This is part of its ambition to make all its packaging sustainable by the end of 2025. From 2021, Forest Stewardship Council-certified recyclable paper bags will be trialed in boxes. Moving away from the existing packaging is not a simple task and will take time as new material must be durable, light weight and enhance the building experience. Several prototypes made from a range of different sustainable materials have so far been tested with hundreds of parents and children.
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Bacardi introduces 100% biodegradable spirits bottle
Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic – currently produced by Bacardi across its portfolio of brands every year. This revolutionary move by Bacardi is possible thanks to its close collaboration with Danimer Scientific, a leading developer and manufacturer of biodegradable products. Petroleum-based plastics used by Bacardi today will be replaced by Danimer Scientific’s Nodax™ PHA, a biopolymer which derives from the natural oils of plant seeds such as palm, canola and soy.
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Reebok with its first bio-based running shoes
Reebok has launched its first bio-based running sneaker, the Forever Floatride Grow. The sustainable running shoe is made from USDA certified plant matter. The midsole is made out of sustainably grown castor beans, whilst the sock liner has been created from odor resistant bloom algae foam. The durable outsole of the shoes has been made from rubber trees.